THE EFFECTS OF ADVERTISING ON COMPANY’S PROFITABILITY [A CASE STUDY OF YINKA OBA FOAM AND PAINTS ILESHA]
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- Recommended for : Student Researchers
- NGN 3000
Abstract
Advertisement in such a media as print (newspaper, magazines, billboards, flyers) or broadcast (radio, television) typically consist of pictures, headlines, information about the product and occasionally a response coupon. Broadcast advertisement on the other hand consists of an audio or video narrative that can range from 15vseconds spots to longer segments known as infomercials, which generally last 30 to 60 minutes (Busari, Olannye and Taiwo, 2002). This work seeks to find out the relationship between advertising and profitability. For the purpose of the study a quantitative correlational research design based on Mohammed and Aina, (2014) dichotomous design classification will be used. Findings showed that there is a relationship between advertising cost of Yinka Oba Foam and Paints and the profit after tax which is inversely or a negatively linearly related, also advertising expenditures does not significantly impact on profitability of Yinka Oba Foam and Paints even though there is a very weak. Conclusion and recommendation were made at the end of the study.
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